Why Your Small Business needs a Website

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A few days ago as I retrieved the free phone book from my porch and headed to the trash bin I felt a mixture of frustration and guilt. In this era of environmental cautiousness, it feels so wrong to throw all of this paper in the garbage without a second thought. But really, who uses a print phone book any more? Does anyone?

When I need information about a business, restaurant or just about anything, I go to the Internet. I am pretty sure that most of us do. Small business owners may choose to spend thousands of dollars a year on paper phone book ads and have their ad on a page surrounded by their competitors. But again I ask, does anyone really use the bulky dust-catching phone book these days?

I will go ahead and answer that…..No. Most people use the Internet rather than the print phone book. When I enter my desire into an Internet search engine, it brings up a screen full of options for me to check out. If the business is new and unknown to me I will click to see if they have a website and continue from there. If the business, restaurant or service is listed but does not have a website, that ends my interest in them. They are a complete mystery to me and I would be smarter to use my time browsing through the websites of businesses that will give me some new information.

Even a very small business can create a simple website for little expense. The business website tells the potential customer your hours, address and even allows them to see photos of your product or services offered! Think of it as a store window in a huge world-wide MALL! Your website will draw new customers into your shop.

The activity and freshness of your business website will be enhanced by publishing regular short articles that compliment the purpose of the site. When a potential customer enters a word into a search engine they will be led to your site by the articles. Daily, weekly or monthly website articles keep a small business website alive and active.

The articles will stay in the archives of the site and continue to draw new readers and shoppers in every day. Studies have shown that most web shoppers will stay on a business website less than 4 minutes unless they are attracted enough to remain. The longer a shopper remains on your business page; the chances grow for them to become a paying customer.

Your small business will benefit from an active and fresh looking website. The Internet is the ‘go-to’ place for your customers when they need information about you. And the phone book is busy being a stepladder anyway.

 Susie Klein

Will Write for Your Business Website

WILL WRITE FOR YOUR BUSINESS STORE SITE

You have worked hard to create a pleasing and inviting business website to showcase your product. Now you just need customers to find your carefully crafted display. Studies confirm that the more minutes a visitor stays on your website, the higher the chance they will become an actual buying customer. To that end, many businesses now employ writers like me  to provide appropriate and engaging short articles that will keep browsers from clicking away to another business site. These articles also use popular search engine key words to draw customers to your site.

For example: a Mattress and Bed Store website would include short informational articles with these titles:

  • 5 Ways to Fall Asleep Faster
  • The Deep Value of Rest
  • Helping Your Child Move from Crib to Bed
  • TV In the Bedroom – Pros and Cons
  • Signs You May Need a New Mattress
  • Rotating Your Mattress
  • Research on Insomnia
  • Bed Time Rituals for Families

An Antique Shop Website would be enhanced by articles about certain intriguing items in the store. The history and background of the beautiful linen clutch used by ladies a century ago would keep an antique- lover on your site longer than usual.

The fresh articles for a Pet Salon would be about dog breeds, dog parks and advice for pet owners.

I have written over 200 articles for two Baby Gift Basket websites. The subjects have ranged from baby gifts to family traditions to ideas for organizing a child’s bedroom. The business owner confirms that her sales are up.

Click onPlaces to Read Mefor writing samples.
Contact: bsusieklein@gmail.com

Will Write for Your Online Community Network

WILL WRITE FOR YOUR WEB COMMUNITY SITE

One of the great beauties of the Internet is the huge gathering place it provides for groups of people that have a shared interest, such as moms, writers, bikers or collectors. There are networking sites that give encouragement, advice, humor and much more to these communities of web browsing readers.

I will provide your networking website with short and informative articles that will draw new readers to your community. As a mother, ministry leader, writer and online researcher I am ready to send you daily, weekly or monthly articles to suit your needs.

Click on “Places to Read Me” for writing samples.
CONTACT: bsusieklein@gmail.com

Will Write for Your Christian Website

WILL WRITE FOR YOUR FAITH BASED WEBSITE

For 10 years I supplied my local newspaper with a twice monthly column about the beauty and reality of living the Christian life. During those years I learned how to write concise, witty and encouraging articles that believers enjoyed. My greatest compliment was finding that some of my columns even received the high reward of appearing on a refrigerator with a magnet!

Today online reading has replaced print newspapers and the number of Christian websites is staggering. I am available to add a fresh perspective to your Faith Site with a daily, weekly or monthly 400-500 word article. (A shorter or longer assignment can be requested.) Devotional style or Christian Life Observation; either perspective will be happily created and sent to you to add to your website.

I have been published several times in the popular Devotional Magazine, The Secret Place, published by Judson Press and my Kids Devotions have been included  by Focus On The Family on their online magazine. After over 20 years in full-time vocational ministry, I have a great store of experience and a deep relationship with God. My insight and spiritual sensitivity guide my faith writing and I would be thrilled to assist you with your Christian website. Feel free to check out my own personal Faith-Blog, Recovering Church Lady.

Click on “Places to Read Me” for writing samples.
CONTACT: bsusieklein@gmail.com

Attracting More Readers to Your Blog

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Every blogger wants readers. It gets pretty lonely and discouraging to keep tapping out the words day after day and then scrolling down to the end of your post to see zero comments. Successful bloggers with readers in the hundreds or even the thousands have a few important similarities. Let’s look at a few of them:

  • A Clear Theme – Choose your target audience and make it obvious. Do you want to talk about being a mommy and the joys or hassles of raising a child? Gear your blog name to that theme in a clear and clever way, and explain your focus in the ‘About Me’ section of your blog.
    If you are all about crafting and you love to give step-by-step directions or tutorials, then express that in your blog name. Crafting readers are more likely to click on a blog called Connie’s Craft Corner than they would Connie’s Corner.
  • Post Consistently – Readers like ritual and consistency. They probably have a habit of when and where they open their computers to read blogs for a while. If you want to become a favorite, you will need to be there for them when expected. Even if you only post once a week or every other day, try to make it the same days each week. Posting every day is the best, and many successful bloggers post a Friday Highlights that provides links to all the posts of the week at their fingertips.
  • Ask Questions – A great way to get more comment action is to ask some thought provoking or funny questions in your blog posts. Nearly everyone who reads the post will be answering the question in their heads and many will stop to leave you a comment about it.
  • Brag on other blogs – Blogging is a community. Even though the number of bloggers online may seem limitless, a “family” of blogging friends will emerge as you continue and it builds wonderful give and take when you include some links to other blogs that you love. Almost all of your readers are also bloggers after all!
  • Be Real – Honesty and truth will keep your readers coming back for more. They do not want to read a bunch of made up fluff that does not stand out from the crowd. If you are writing about your inner thoughts or your family, be as real as you can be without violating anyone’s feelings. Your blog may be about photography. Include your goofs and how you have learned to take amazing shots. Keep it interesting and alive.

These are some of the similarities found in the BIG popular blogs on the Internet. If you love to write, blogging is an excellent place to practice expressing yourself in a creative and interactive way. Gaining followers or readers may happen slowly or suddenly, either way you are enjoying yourself by doing what you love. So it is a win-win, right? Keep blogging!

Susie